{"id":5927,"date":"2023-11-29T12:23:00","date_gmt":"2023-11-29T12:23:00","guid":{"rendered":"https:\/\/romotur.com\/?p=5927"},"modified":"2025-03-01T16:51:28","modified_gmt":"2025-03-01T16:51:28","slug":"will-2024-be-the-year-mice-makes-a-comeback","status":"publish","type":"post","link":"https:\/\/romotur.com\/fr\/will-2024-be-the-year-mice-makes-a-comeback\/","title":{"rendered":"Will 2024 be the year MICE makes a comeback?"},"content":{"rendered":"\n<p class=\"eplus-wrapper wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">On the way to the <a href=\"https:\/\/www.ibtmworld.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IBTM<\/a>, the last major MICE trade fair of the year, I was asked by a colleague if I found that these types of events were really worth the time and investment. With the fair now behind us, I can only emphasize that yes, IBTM is absolutely worth it. Here\u2019s what made this year\u2019s edition an absolute success for <a href=\"https:\/\/romotur.com\/mice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Romotur<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized eplus-wrapper\" style=\"margin-top:15;margin-right:15;margin-bottom:15;margin-left:15\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/romotur.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/IBTM-the-last-major-MICE-trade-fair-of-the-year-1024x486.jpg\" alt=\"IBTM, the last major MICE trade fair of the year\" class=\"wp-image-6219\" style=\"width:551px;height:auto\" srcset=\"https:\/\/romotur.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/IBTM-the-last-major-MICE-trade-fair-of-the-year-1024x486.jpg 1024w, https:\/\/romotur.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/IBTM-the-last-major-MICE-trade-fair-of-the-year-300x143.jpg 300w, https:\/\/romotur.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/IBTM-the-last-major-MICE-trade-fair-of-the-year-768x365.jpg 768w, https:\/\/romotur.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/IBTM-the-last-major-MICE-trade-fair-of-the-year-1536x730.jpg 1536w, https:\/\/romotur.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/IBTM-the-last-major-MICE-trade-fair-of-the-year.jpg 1884w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\" id=\"h-mice-tourism-strong-turn-out-for-the-basque-country\">MICE Tourism: <strong>strong turn-out for the Basque Country<\/strong><\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Nestled in the northern part of Spain, the Basque Country has positioned itself as a promising destination for MICE tourism. With a rich und unique cultural tapestry, splendid and varied landscapes, and a culinary scene that captivates the senses, the region has become a compelling choice for MICE professionals seeking distinctive settings for their meetings, incentives, congresses and events.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">The attendance of colleagues from hotels, venues, DMC, and wineries in the Basque Country was impressive. The large turnout of Basque professionals speaks for the region\u2019s strong infrastructure and service industry geared toward the MICE sector.&nbsp; This was matched by a constant flow of buyers to the stand, with and without appointments, emphasizing the undeniable appeal of the region as a destination for MICE projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\"><strong>Quality Networking and Appointments<\/strong><\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">But quantity is one thing, and quality is another. However, for Romotur, the IBTM 2023 experience was marked by the quality of networking and appointments. Amidst the bustling atmosphere of the trade fair, participants showed a sincere interest in the Basque Country, transcending mere professional obligations. The rarity of no-shows and the authentic engagement of attendees highlighted the genuine curiosity surrounding the Basque region as a MICE tourism destination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\"><strong>A Testament to Success<\/strong><\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">And if this weren\u2019t enough: few compliments can match the significance of clients taking the time to personally express their satisfaction with <a href=\"https:\/\/romotur.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Romotur\u2019s services<\/a> and their desire to pursue cooperation. The visits of these clients who had previously collaborated with Romotur DMC underscored our DMC\u2019s success in delivering exceptional service.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Just as satisfying were the appointments with MICE companies whose profile were a perfect fit with that of Romotur; companies that were not just looking for a DMC, but for Romotur. As they say, time will tell, but there is no denying the mutual excitement about collaborating on some very special projects in the near future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Trade fairs are often demanding, yet the experience at IBTM 2023 has left Romotur DMC with a sense of accomplishment and readiness for future endeavors. It also left us with a sense of pride and gratefulness: It is an honor to be part of such a close-knit, vibrant MICE community. And we are thankful for the support of public institutions that work alongside of us to promote the Basque Country as a MICE destination.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">The positive atmosphere generated during the trade fair, coupled with the enthusiastic response from participants, positions the Basque Country as a dynamic hub for future corporate events. Romotur stands prepared to continue facilitating MICE projects and delivering tailor-made experiences in this captivating region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the way to the IBTM, the last major MICE trade fair of the year, I was asked by a colleague if I found that these types of events were really worth the time and investment. With the fair now behind us, I can only emphasize that yes, IBTM is absolutely worth it. Here\u2019s what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[35,36,19],"class_list":["post-5927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-ibtm","tag-mice","tag-romotur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will MICE makes a comeback in 2024? - Romotur<\/title>\n<meta name=\"description\" content=\"For MICE tourism, the Basque Country, nestled in the northern part of Spain, has positioned itself as a promising destination\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/romotur.com\/fr\/will-2024-be-the-year-mice-makes-a-comeback\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will MICE makes a comeback in 2024? 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